Case Studies

With over 100 years of combined expertise, we have delivered purpose-driven solutions for organizations worldwide. Explore our case studies to see how we’ve transformed iconic brands through curated strategies that have enhanced customer experience designs (CX) that scaled global businesses and elevated employee experience (EX) through innovative strategies and measurable results. Each story demonstrates our commitment to bridging the gap between vision and implementation.

Our Impact in Numbers

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Projects Completed Globally

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25% Average Improvement Across Business Results

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85% Average Customer Satisfaction

Case Studies

LUXURY RETAIL E-RETAIL

LUXURY RETAIL

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AIRPORT TRANSFORMATION

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LUXURY TRAVEL & LIFESTYLE

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AIRLINE TRANSFORMATION

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ELEGANT GOURMET BISTRO

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Project Journey:
Between 6 to 12 Months

Below is a sample project timeline, from design to implementation of agreed deliverables, within commissioned project scope. Depending on the complexity of the organisational aspirations and goals, project timelines may expand up to 24 months.

1. Initial Consultation & Discovery

Objective: Dive deep into client goals, challenges, and vision across brand, values, culture, CX, and EX.

Key Actions: Conduct initial meetings and assessments to identify priorities and areas for growth.

Outcome: A clear understanding of objectives, forming the foundation for a customised approach.

2. Organisational 360 Audit

Objective: Gain a holistic view of internal and external brand perceptions, employee engagement, and customer experience.

Key Actions: Implement surveys, focus groups, and interviews with key stakeholders, customers, and employees.

Outcome: A comprehensive data-driven report highlighting opportunities and insights specific to the client’s industry and goals.

3. Strategic Alignment

Objective: Align leadership and teams around the brand’s mission, values, and strategic objectives.

Key Actions: Facilitate workshops to establish or refine the brand's direction and ensure all departments are aligned.

Outcome: A cohesive strategy that unites brand identity, culture, and experience across all touchpoints.

4. Customised Strategy Design

Objective: Design an actionable plan integrating brand goals with CX/EX improvements and organisational culture.

Key Actions: Map customer and employee journeys, define operational blueprints, and integrate technological solutions.

Outcome: A detailed, tailored strategy for brand and experience transformation ready for implementation.

5. Communication & Testing

Objective: Ensure seamless communication and validate strategy effectiveness through iterative testing.

Key Actions: Develop a communication plan to engage and inform stakeholders at every level. Conduct usability tests and pilot programs to validate processes and strategy effectiveness. Gather feedback to address challenges and refine solutions.

Outcome: A well-tested strategy supported by effective communication, ensuring organizational alignment and readiness for implementation.

6. Implementation Phase

Objective: Implement the strategy into phased deliverables, through pilot programmes, process improvements, and targeted training.

Key Actions: Launch pilot initiatives, refine processes, and equip teams with training to ensure consistent, values-driven experiences.

Outcome: An enhanced brand presence with meaningful customer and employee interactions that promote long-term loyalty.

7. Feedback & Optimisation

Objective: Sustain and improve results through a continuous feedback loop, adapting strategies as needed.

Key Actions: Collect feedback, analyse business performance and CX/EX data, and complete iterative adjustments to enhance impact.

Outcome: Evolving strategies that align with changing client needs and market trends, ensuring long-term success.

Testimonials

Wardah is a proven expert in luxury client services, within the retail industry, known for strategising and executing transformative changes that led to exceptional customer experiences and business results.

Frederic Daniel Global Director of Client Services,
Louis Vuitton

Wardah is a visionary leader who made significant strides in elevating customer experience by designing exceptional, tailored services and implementing white-glove concierge solutions. Her expertise in creating personalized, luxury-driven experiences sets a new standard for excellence and leaves a lasting impact on both clients and organizations.

Amr Younes Global Director,
Airbnb

Wardah is a customer experience expert with extensive experience in travel businesses, including private aviation. She has a proven track record of crafting bespoke, high-touch journeys, setting new benchmarks in luxury service.

Patrick Gordon Former Chairman & CEO
Royal Jet, Abu Dhabi

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